What are some books for understanding business fundamentals and setting up my business to succeed, as recommended by successful serial en…

Answer by Auren Hoffman:

The best business books I have read (I highly recommend all of them):

Difficult Conversations: How to Discuss What Matters Most
by Douglas Stone, Bruce Patton, and Sheila Heen

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz

Influence: The Psychology of Persuasion
by Robert B. Cialdini

Thinking, Fast and Slow
by Daniel Kahneman

Why We Buy: The Science of Shopping
by Paco Underhill

Zero to One: Notes on Start Ups, or How to Build the Future
by Peter Thiel

What are some books for understanding business fundamentals and setting up my business to succeed, as recommended by successful serial en…

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